- May 26, 2017
- Posted by: papasiddhi
- Category: content marketing, Digital Marketing, E-commerce Development, search engine optimization, Social Marketing
Social networking sites are one of the best resources for the marketing of your eCommerce business. Not only are social networking sites very effective in gathering mass audiences, but Instagram is one of the leading social networking sites and it has nearly doubled its user base in the last two years to 700 million (Businessinsider). Since December 2016, Instagram has added over 100 million users, which is the fastest period of growth the company has experienced. With the addition of stories Instagram’s user base is 80% percent international and can help target an audience outside of your regular customer base.
What’s Unique about Instagram
One of the most important aspects to remember about social networking sites is that each one of them is different and they have different functions that gives users a different sense of engagement with each website. Users expectations sharply vary and decline depending on how they are engaging with a platform. Instagram gives the ability to post photographs and videos. What is unique is that users are able edit the photos, add interesting filters, and share these edited photos to many other platforms with one single post.
Take Fantastic Photos
Instagram is first and foremost a visual platform that showcases the beauty of photographs. The photographs that are on the platform are meant to engage your users to want to purchase the businesses product. With each image that you post for your business research the most popular hashtags for your industry. Researching the most relevant hashtags will get businesses the most relevant and interested users to look at each image. Making sure that your Instagram has a large variety of different images ranging from lifestyle to product images will create the biggest audience possible. Finally, the most important part of the image is making sure that the colors and the image pops. Tools such as the sharpening, saturation, temperature, and contrast making images standout more. Furthermore, there are preset filters that can be used to make the image more interesting anything from a vintage look to a neon glow. Here are some unique ways in order to showcase your eCommerce business and products: show how it’s made, go behind the scenes, show what your products can do, show off your employees, show your office or office space, inspirational quotes, competitions, and take your customers to conferences or on the road.
Use your Customers Content
Using your customers content is the easiest way to gain your customers loyalty and trust. Users trust what their own social circles are posting and other users have posted. Showcasing your products through the eyes of your customers is one of the most important strategies for a successful eCommerce business. According to Adweek, 76% of percent of consumers believe that customers are more honest about a product than the advertising from a brand. Different age groups also prefer different types of content for example millennials prefer user-generated content, while Baby Boomers prefer to focus on the product or service that the business is presenting.
Instagram Ads and Business
Instagram, as many of the social networking sites do, has a paid option for businesses that can be very effective when trying to create a successful strategy for your eCommerce business. First and foremost, using the paid option gets your posts in front of the right eyeballs. Creating a specific demographic and targeting with specific hashtags can potentially create the correct audiences for your business. There are three different types of paid posts that you can create on Instagram. First the traditional type of advertisement on Instagram is the photo advertisement.Images are the most prominent types of advertisements and usually have certain call to actions attached to each of them. Secondly, Video advertisements which allows a business to have a little more to say than the average advertisements. This is a good way to create message that is eye catching and sends a message to your customers. Videos are the most visually engaging method to connect with your customers other than a television advertisement or a face-to-face interaction. The final type of advertisement is called a Carousel advertisement, which is a series of photographs that a client can flip through and see multiple products at one time. Depending on the type of eCommerce product your company is selling each different type of advertisement choice is appropriate for different strategies. The platform plans on projecting over 2.7 billion dollars in advertising, which is very impressive due to the fact that the platform just starting doing advertising from businesses.
Engage your Customers
One unique way to engage your customers by having different contests on your Instagram accounts. Contests can vary from your customers commenting on different images or participating through a call to action. Asking your customers to enter a contest by tagging three friends is a unique way to gain more eyeballs onto your products, yet creating an engagement aspect to a contest. Furthermore, a contest on Instagram can also draw customers to your website that could potentially create customers through your contest. There are many different types of contests that are possible on Instagram for instance the easiest way to run a contest is ask your customers to “Like” to win or “repost” to win. Or another unique way is asking your customers to create a photo using your product to win a contest. These days it is even acceptable to ask your customers to post a selfie using your product.
Whether you are trying to expand your brand or get the ball rolling on starting your marketing for your eCommerce company there are many interesting ways to engage your customers in order to start a robust marketing strategy on Instagram. Instagram could be the starting grounds for marketing your product across many platforms at the same time. However, understanding your market demographics are important things to consider when starting your strategy for different social platforms. Instagram is a platform that can be connected to many different platforms with the click of a button and post to all of them with the click of a button.
Author Bio
Wiebke Reile works as the Social Media Strategist for the SearchFit Marketing Team. Wiebke has been social media strategist for the last eight years in the Internet Industry. She has also professionally worked in the film and television industry as a documentary film editor in New York City. Currently, she is a researcher for the University of Hawai’i and pursuing her doctorate degree in Communication and Information Sciences
30 Comments
Leave a Reply
You must be logged in to post a comment.
Dein Beitrag gefällt mir sehr gut! Weiter so 🙂
Nice post. I was checking continuously this weblog and I am impressed!
Very useful info specifically the last part 🙂 I deal with such information much.
I used to be looking for this particular info for a very long time.
Thanks and good luck.
Thanks.
I also think so , perfectly composed post! .
What i do not realize is in reality how you are now
not actually a lot more neatly-appreciated than you may be now.
You’re so intelligent. You already know thus significantly on the
subject of this subject, made me in my opinion believe it from so many numerous angles.
Its like women and men aren’t fascinated except it’s one thing
to accomplish with Woman gaga! Your own stuffs outstanding.
Always deal with it up!
This post is awesome! Im new to the photography world (LONG time
in the office) and now I’m working on mustering up the
courage to carry canon and just begin taking images!
Howdy! Do you know if they make any plugins to assist with SEO?
I’m trying to get my blog to rank for some targeted keywords but I’m
not seeing very good success. If you know of any please share.
Appreciate it!
Hello there, just became aware of your blog through Google, and found
that it is really informative. I’m going to watch out for brussels.
I’ll be grateful if you continue this in future. A lot of people will be benefited from your writing.
Cheers!
I am curious to find out what blog platform you are using?
I’m experiencing some small security issues with my latest site
and I would like to find something more risk-free. Do you
have any suggestions?
I get pleasure from, result in I found exactly what I used to be having a look for.
You’ve ended my 4 day long hunt! God Bless you man. Have a nice
day. Bye
Aw, this was a very good post. Spending some time
and actual effort to produce a really good article… but what can I say… I
procrastinate a whole lot and never seem to get nearly anything
done.
If you are going for finest contents like
me, only pay a visit this web site all the time for the reason that it offers
feature contents, thanks
I used to be able to find good info from your articles.
I like the valuable info you provide in your articles.
I will bookmark your weblog and test once more right here frequently.
I’m rather sure I’ll learn plenty of new stuff right right here!
Good luck for the next!
Fabulous, what a web site it is! This web site gives
useful information to us, keep it up.
I every time used to study paragraph in news
papers but now as I am a user of web therefore from now I am using net for content, thanks to web.
Very good site you have here but I was wanting to know if you knew of any user discussion forums that cover
the same topics talked about in this article?
I’d really love to be a part of community where I can get opinions from other experienced people that share the
same interest. If you have any recommendations, please
let me know. Bless you!
Heya! I just wanted to ask if you ever have
any trouble with hackers? My last blog (wordpress) was hacked and I ended up losing several weeks of hard work due to no data backup.
Do you have any methods to stop hackers?
please drop your requirement at info@papasiddhi.com our technical team will provide you all the guidance.
What’s up i am kavin, its my first occasion to commenting anywhere,
when i read this piece of writing i thought
i could also make comment due to this good paragraph.
Thanks kavin
Greetings from Los angeles! I’m bored at work
so I decided to check out your website on my iphone
during lunch break. I love the information you present here and can’t wait to take a
look when I get home. I’m amazed at how fast
your blog loaded on my phone .. I’m not even using WIFI,
just 3G .. Anyways, great site!
Thanks for the appreciation.
I know this if off topic but I’m looking into starting
my own weblog and was curious what all is needed to get set up?
I’m assuming having a blog like yours would cost
a pretty penny? I’m not very internet smart so I’m not 100% positive.
Any suggestions or advice would be greatly appreciated.
Thank you
What i don’t realize is in truth how you are now not actually
much more smartly-favored than you might be now. You’re very
intelligent. You already know therefore considerably relating to
this matter, made me for my part believe it from numerous various angles.
Its like women and men don’t seem to be fascinated except it is something to do
with Woman gaga! Your individual stuffs nice. All the time handle it up!
This article is actually a fastidious one it assists new web users, who are wishing in favor of blogging.
I just couldn’t go away your site before suggesting that
I extremely enjoyed the usual information an individual supply for your guests?
Is gonna be again incessantly in order to inspect new posts
Spot on with this write-up, I honestly think this website needs
a great deal more attention. I’ll probably be returning to
read more, thanks for the information!
Hi to every body, it’s my first go to see of this website; this weblog contains amazing and in fact good stuff for visitors.
Having read this I thought it was extremely enlightening.
I appreciate you taking the time and effort to put this content together.
I once again find myself personally spending way too much time both
reading and commenting. But so what, it was still worthwhile!
We’re a group of volunteers and starting a new scheme in our community.
Your website offered us with valuable information to work on. You’ve done an impressive job and our
entire community will be thankful to you.